PURE the Winery is the result of the vision of an international group of wine lovers and a winery in the Piedmont region of Italy. Our project was born with a clear vision: to make wines that respond to the new needs of today’s public.

A wine with
zero sugar

What is better than a good glass of wine when you have earned it?

For this reason, we soon discovered that adults liked to enjoy a good wine, but at the same time often feel guilty consuming it. This is due to the amount of calories and carbohydrates usually present in wine.

To a larger extent, the caloric load is given by the non-fermented sugars, which have not been converted into alcohol during its fermentatio. We soon discovered that these sugars are not necessary to give a good flavor to the wine.

Thus, we started our journey create and to offer a wine with zero sugar. And we did it!”


Wine Innovation

By combining unique and traditional fermentation techniques, we found a way to naturally convert all sugars into alcohol. We got a wine without sugar and without carbohydrates and up to 50% fewer calories. With 10.5% alcohol and a fantastic uncomplicated taste.

We do this with blends of only the very best grapes: Pinot Noir, Pinot, Chardonnay, Sauvignon, Barbera and Merlot.

PURE the Winery wines are made by experienced winemakers from the winery in one of Italy’s most revered wine regions, De Piemonte.

We have a sugarless wine for every occasion: Red, white, sparkling white and sparkling rosé.

And oh yes, we make our wines without the use of animal resources. The wines of PURE are not only sugar free, but also 100% vegan!

Vegan wijn Pure the Winery


Hello innovation! Do you just settle for the latest and greatest?

Hello pioneer spirit! Are you always looking for a change?

Hello trendsetter! Do you also like when ideas come true?

We are proud to offer you as a wine lover a more responsible option. A choice that solves the dilemma between pleasure and guilt: wines without sugar or carbohydrates.

We are proud of this great innovation in the wine sector.